Macro Environmental Analysis Of Italy

Political facetsThe Italian political relations and authorities are a merger of democracy and democracy, with people ‘s representatives in the parliament governing the state. Italy ‘s Chief of province is President Giorgio Napolitano. Premier Minister Silvio Berlusconi is the caput of the province in Italy. He administrates a multi-party system for successful running of the political activities. Italy was a founding member of the European Union ( EU ) . Today Italy is a member of many important international organsations like MIF, UN, G8, NATO, OECD, GATT/WTO or the OSCE. Italy has been a member of WTO since 1995 and it is besides of import to state that all EU member provinces are WTO members. So Italy ‘s trade policy is about the same as that of other members of the European Union. This fact makes clear that WTO trading spouses have less jobs in trading because of the remotion of all barriers to international trade in goods and services.Demographical facetsItaly h as developed into an industrial state, which is divided in two parts. The first portion is the industrial developed North, which is dominated by private companies. The 2nd portion is the agricultural South. The unemployment in the South is reasonably high and it is clearly to see that this portion of Italy is less developed. The Gross Domestic Product ( GDP ) is one of the most of import economical indexs. For Italy the GDP is $ 1.823 trillion in 2008. But one has to maintain in head that this figure does non mention to the population. If one wants to take in this aspects one should look at the GDP ( PPP ) . For Italy this is $ 31,300 this means how much the mean individual life in Italy hast to pass. As an investor this figure might go really ready to hand because one can see how much money a state has to devour in luxury goods. Alternatively of being able to afford 1s basic demands. The existent GDP growing rate in Italy achieved an sum of -1 % in 2008. The chief industries in Ita ly are touristry, machinery, Fe and steel, chemicals, nutrient processing, fabrics, motor vehicles, vesture, footwear, ceramics. The chief resources of Italy are mined merchandises like coal, Zn, natural gas and a rough oil militias.Macro environmental analysis of IndiaPolitical facetsIndia is a democracy. The people of India elect their authoritiess at all degrees ( Union, State and local ) by a system of cosmopolitan grownup franchise ; popularly known as & A ; lsquo ; One adult male one ballot ‘ . The cardinal authorities exercises its wide administrative powers in the name of the President, whose responsibilities are mostly ceremonial. The fundamental law designates the administration of India under two subdivisions viz. the executive subdivision and Real national executive power is centered in the Council of Ministers, led by the Prime Minister of India. India suffered political instability for a few old ages due to the failure of any party to win an absolute bulk in Parliament. However, political stableness did non alter India ‘s economic class though it delayed certain determinations associating to the economic system.Membership of international organisations:ADB, AfDB ( nonregional member ) , ARF, ASEAN ( dialogue spouse ) , BIMSTEC, BIS, C, CERN ( observer ) , CP, EAS, FAO, G-15, G-20, G-24, G-77, IFAD, IMF, IMO, Interpol, IOC, LAS ( observer ) , NAM, OAS ( observer ) , PIF ( spouse ) , SCO ( observer ) , UN, UNESCO, UNWTO, WFTU, WHO, WMO, WTOInternational Relationss:International dealingss ships between India and a batch of the states in our universe have been comparatively good.Trade Policy:India is a member of the World Trade Organization and its predecessor the General Agreement on Tariffs and Trade ( GATT ) . While take parting in its council meetings, India has been important in voicing the concerns of the underdevelo ped universe. For case, India has continued its resistance to the inclusion of such affairs as labor and environment issues and other non-tariff barriers into the WTO policies. Despite cut downing import limitations several times in the 2000, India was evaluated by the World Trade Organization in 2008 as more restrictive than similar developing economic systems, such as Brazil, China, and Russia. The WTO besides identified electricity deficits and unequal transit substructure as important restraints on trade. Its restrictiveness has been cited as a factor which has isolated it from the planetary fiscal crisis of 2008-2009 more than other states, even though it has reduced on-going economic growing.Demographical facetsIndia has a entire population of 1,17 billion people in 2009 and growing rate of 1.5 % in 2009 with an mean age of 25 old ages. India has a batch of immature people and with a Birth rate of 21.76 births/1,000 it has the highest birth rate of the three states. Little over a one-fourth of the population in India lives in metropolis ‘s with 29 % this is comparatively low. However the grade of urbanisation in India is 2,4 % wich is besides th e highest urbanisation rate of our three states. The labour force in India is the 2nd largest in the universe with 523.5 million people in 2008 it is besides the biggest of our three states. There is a batch of difference in instruction degrees in India. There is a strong line between truly high instruction and people that are non or ill educated.Comparison between Italy and IndiaPolitical facetsIndia is a democracy, Italy is a merger of democracy and democracy. This means that both states are free and people who live at that place make the determinations. The people of India elect their authorities by a ballot, which have the map of a President. Italy ‘s leader is President Giorgio Napolitano and Premier Minister Silvio Berlusconi. India is one of the major bring forthing states of coal. It besides has important sedimentations of Fe, manganese, isinglass, bauxite, Ti, Br, natural gas, diamonds, crude oil and limestone. The natural resources for Italy are chiefly mined merchandises like coal, Zn, natural gas and a rough oil militias. India is non a member of the EU like Italy, which was a founding member of the EU, however international relationships between India and a batch of other states have been comparatively good.Demographical facetsIndia has a population of 1.166.079.217 dwellers. In comparing Italy ‘s population is 58.000.000. Apart from the major difference in population, the demographical facets for India and Italy are unequal. India has a population growing rate of 1.548 % whereas Italy has a growing rate of -0.047 % . The population in India is rather immature in comparing with the population of Italy. In twelvemonth 2005 India ‘s urbanisation had an one-year rate of 2.4 % , Italy merely 0.4 % . These facts show us that there are a batch of differences between the two states.Economic facetsAs an economical index, frequently it is reffered to the Gross Domestic Product ( GDP ) . For India the GPD is $ 3.297 trillion with an one-year growing of 6.7 % . In Italy this sum is $ 1.823 trillion with a clear smaller growing rate of -5.1 % per twelvemonth. Both states have in common that most of the GDP is made in the service sector. In Italy the service sector makes up 71 % of the entire GDP while in India it is 53.4 % . Italy ‘s major exports are precision machinery, motor vehicles ( utilitaries, luxury vehicles, bikes, scooters ) , chemicals and electric goods, but the state ‘s more celebrated exports are in the Fieldss of nutrient and vesture. India ‘s major export trade goods included technology goods, crude oil merchandises, chemicals and pharmaceuticals, treas ures and jewelry, fabrics and garments, agricultural merchandises, Fe ore and other minerals.Italy and India in comparing to The NetherlandsPolitical facetsIn the Netherlands the signifier of authorities is non similar to the 1s from India or Italy. It is a parliamentary representative democratic constitutional monarchy province. The disposal constitutionally consists of the Queen and the Cabinet Ministers. By the early eighties the Dutch public assistance province had become the most extended societal security system In the universe but the public assistance province came into crisis when disbursement rose due to dramatic high unemployment rates and hapless economic growing. The centre-right and centre-left alliances wanted the Dutch public assistance province to make new occupations and to convey the budget shortage under control. So that they reduced societal benefits, lowered the revenue enhancements and deregulated the concerns. With these solutions the economic system was recovered and the budget shortage and unemployment were reduced well. The Netherlands has a sum of 11 Parties and the major political parties are CDA ( Christian Democratic Appeal ) , PvdA ( Labour Party ) , SP ( Socialist Party ) , and VVD ( People ‘s Party for Freedom and Democracy ) . The Dutch Parliament consists of a Second Chamber and a First Chamber. Both Chamberss of parliament discuss proposed statute law and reappraisal of the actions of the cabinet. The CDA has the most seats in the Chambers.Membership of international organisations:The Netherlands is an active and responsible participant in the United Nations system every bit good as other many-sided organisations such as the Organization for Security and Cooperation in Europe, Organisation for Economic Co-operation and Development ( OECD ) , World Trade Organization ( WTO ) , and International Monetary Fund.Trade Policy:In 2007 the exports of the Netherlands were $ 457.2 billion. The chief export trade goods are machinery and equipment, fuels, chemicals and groceries. The Netherlands is a strong advocate of free trade and is a member of international forums like WTO and OECD. The portion of foreign trade in its GDP is more than 125 % . The Netherlands ‘ top three export spouses are Germany, Belgium and France.Demographical facetsWith 16.5 Million dwellers The Netherlands have a high population denseness of about 400 people per square kilometers. The birth rate exceeds the decease rate with 10.9/1000 people against 8.68 death/1000 population and a really high net in-migration rate with 2.72 migrants/1000 people besides contributes to this. Therefore the Dutch population increased by 50 % since the 1960 ‘s. Recently the population roar is easy worsening. The population is largely divided in middle-sized metropoliss.Economic facets between the different statesEconomic facets of the NetherlandsThe Netherlands has a comfortable and unfastened economic system, which depends to a great extent on foreign trade. Its economic system is besides noted for stabl e industrial dealingss, reasonably low unemployment and rising prices and a ample current history excess. From 2004 boulder clay 2006 the GDP went from about $ 610 billion up to $ 670 billion. The GDP per capita in the Netherlands is the highest of the tree reference states. The state has been one of the taking European states for pulling foreign direct investing and is one of the four largest investors in the US. The gait of occupation growing reached 10-year highs in 2007, but economic growing fell aggressively in 2008 as radioactive dust from the universe fiscal crisis constricted demand and raised the ghost of a recession in 2009.Main industries:Natural gas ; Dutch industry is diversified and includes a assortment of concerns that range from fabrication, excavation, and energy production to building and chemical fabrication.Economic facets of ItalyItaly has developed into an industrial state ranked by both the World Bank and the International Monetary Fund as the universe ‘s 7th largest economic system in USD exchange-rate footings and ten percent largest in footings of buying power para ( PPP ) by World Bank, IMF and the CIA World Factbook. More late, Italy has faced sulky economic growing and decreased international fight. Italy ‘s econ omic strength is in the processing and the fabrication of goods, chiefly in little and moderate-sized family-owned houses. The state has been less successful in footings of developing universe category transnational corporations.Economic facets of IndiaIndia has had a market based system from 1991 boulder clay now. Before that the authorities blocked a batch of the import/ export merchandises to protect the people. India achieved 9.6 % GDP growing in 2006, 9.0 % in 2007, and 6.6 % in 2008 this likely due to the planetary economic crisis seting the state on place 28 in the universe. The GDP ( buying power para ) did nevertheless turn from $ 2.816 trillion in 2006 to $ 3.069 trillion in 2007 to $ 3.297 trillion in 2008 puting India on place 5 harmonizing to the cia universe factbook.Most of this ( 53.4 % 2008 ) comes from the services sector in India.DecisionWhich state will hold the best market to export goods and merchandises to? India is a really interesting state to merchandise with. The economic system is on a strong growing flight and anticipations are that it keeps turning. All India has to make is maintain their market unfastened and maintain on working on bettering their substructure and educational system, this would besides better their GDP per capita. India has besides hardly been affected by the economic crisis of 2008/2009 Italy on the other manus has had a existent job since the beginning of the crisis, in the EU Italy has taken one of the hardest hits on GDP ( PPP ) and GDP Growth rate, nevertheless, even before the start of the crisis the Italian economic system had already been & amp ; lsquo ; sulky ‘ . In the terminal, it all depends on what goods and merchandises you are be aftering to export. Italy has few natural resources because Italy has specialized on industry and edifice luxury goods and for all this you need stuffs so exporting natural resources would be best here. In India we would export capital/consumer goods, if the economic system keeps turning as predicted than that combined with the fact that the liberalisation of import revenue enhancements continues besides adding a population of over 1 billion people. Brands it one of the biggest possible markets in the universe at this clip. Reasoning that both of the states have their advantages, the EU in Italy and the market potency of India, we prefer India to merchandise with.Beginnings:www.cia.govwww.demographic-research.orgwww.economist.comwww.geohive.comwww.oecd.orgwww.oup.comwww.wikipedia.orgwww.de.statista.comwww.economicshelp.orgwww.wiki.answers.com

IESE mission and values

I strongly believe that feedback Is an essential Ingredient If performance Is to be maintained – let alone Improved. Therefore, after dealing with the priority of ensuring that all harm was removed from the patient's ways, I approached my assistant with humility and asked to have a private conversation. I actively listened and understood his point of view. I respected him enough to allow himself to explain why the error occurred in the first place and why he was dishonest about the entire transaction being his fault, when asked by another colleague.It was made clear that the dishonesty came from the fear of the consequences of his actions and the error occurred due to negligence. Firstly, I reminded him of the 7 Standards, Ethics and Performance principles that Pharmacists work by, some of which include; making patients our flirts concern, being honest and trustworthy and taking responsibility for our work practices. Even though he may not be a pharmacist, all employees workin g In a professional environment must abide by these principles. I advised him to re- visit the Standard Operating Procedures put In place, to develop his knowledge and competence.In addition, I supported the whole team in collaborating an effective plan to reduce distractions in order to improve patient safety. As a leader of a company that truly believes in championing everyone's right to feel good by delivering products and services through legendary customer care, I also strongly believe that management practices stem from the development and well-being of people. As the Responsible Pharmacist Manager at Alliance Boots, I was in charge of leading a team to provide the best healthcare services to our customers.It was my duty to have regular staff meetings to manage performance thus benefiting the business, the team and the individual. Being the Pharmacist in charge, I am responsible for all On one occasion an error had been made by a senior member of staff regarding the sale of an incorrect prescription medication. He did not confirm the patient's address against the name. Since there was another patient with a similar name, the medication got switched but luckily there no harm was caused. An investigation had to be carried out and the patient was extremely disappointed.After dealing with the priority of ensuring all harm was from the patients way I proceeded my internal investigation. I strongly believe that feedback is an essential ingredient if reference is to be maintained – let alone improved. Therefore, approaching my assistant with humility and respect, I actively listened and understood his point of view as to how and why the error occurred. His initial dishonesty and failure to accept his mistake came from the fear of the consequences of his actions but later admitted his error due to negligence.Firstly, I reminded him of the 7 Standards, Ethics and Performance principles that Pharmacists work by, some of which include; making patients our fi rst concern, being honest and trustworthy and taking susceptibility for our work practices. Even though he may not be a pharmacist, all employees working in a professional environment must abide by these principles. I advised him to re-visit the Standard Operating Procedures put in place, to develop his knowledge and competence.In addition, I supported the whole team in collaborating an effective plan to reduce distractions in order to improve patient safety. As a leader of a company that truly believes in championing everyone's right to feel good by delivering products and services through legendary customer care, I also strongly believe that management practices stem from the development and well-being of people. Elective courses – Management in the healthcare sector. Overseas modules – Nairobi elective for 2 weeks International exchange program – extend networking and more international exposure.Case method study – provide the opportunity of learning f rom a variety of groups and therefore really understand how businesses work all around the world Entrepreneurship has always been significant in ‘See's work 19 months 80 percent international student SIZES Business School believes that the development and well-being of people should e the cornerstone of all management practices MBA program is highly personalized and is therefore greater interaction between student and staff. Strong emphasis on your own abilities to help you develop into an Entrepreneur, a Professional, a responsible leader and as an Individual.Multinational companies come on campus to recruit you. Family business club, Healthcare club Required to Join the Business Spanish Program SIZES Business School is committed to the development of leaders who aspire to have a deep, positive and lasting impact on people, firms and society; to inspiring leaders o work with a spirit of service and integrity, basing their actions on the highest standards of professionalism an d accountability; and to educating leaders to whom we can confidently entrust the future of business and society.Believing that businesses are above all communities of people who work better in an atmosphere of trust, ‘See's mission and core values are articulated in its programs and school culture and carried-out by faculty and staff who lead by example. These emphasize: Respect for others Commitment to the common good of companies and society HumilityLearning and listening Teamwork With these values as a foundation, SIZES programs are structured around five pillars of leadership development: A general management perspective Human and ethical values International dimension Transformational impact Knowledge development After having worked 3 years as a Pharmacist in the leading international pharmacy- led health group, I have had ample time to understand how this incredible business works. As I excelled in my Pharmacist role in Alliance Boots, my curiosity in understanding the underlying factors that generates a successful business stayed reorient.It was not long before this interest was recognized by my seniors and I was promoted to the role – Responsible Pharmacist Manager. I thoroughly enjoyed leading and managing a team in order to produce the best healthcare services to our customers. The insightful exposure to the managerial aspect of my profession made me realism that I want to advance my knowledge and skills in the business aspect of the healthcare industry. Unfortunately, I presently lack the comprehensive understanding of what it takes to be a successful business leader.It was then that I management practices stem from the development and well-being of people. I am truly in favor for ‘See's case study method that I believe will offer insights into areas that I may not be familiar with and brainstorming with students from diverse backgrounds will consequently produce some remarkable work. SIZES offers elective courses in Healthcare m anagement and their overseas modules in Nairobi will best prepare me with the entrepreneurial mindset needed for me to appreciate the ongoing challenges of the industry and help me to have a clearer vision in uncovering some as'. N. Y business solutions.

Benvolio Mask Essay

For my Benvolio mask, I chose the color blue for loyalty, the dove’s wing for being a peacemaker, and the monocle to represent wisdom. In public, when Benvolio enters the scene, he sees men with raised swords so he told them to â€Å"put up your swords† (1,1,76). Tybalt then enters and tells Benvolio to draw his sword but Benvolio tells Tybalt that he should â€Å"part these men with me† (1,1,82). This shows that Benvolio wants no violence but rather peace. Since a dove’s wing means peacefulness, honesty, and faith, I chose the dove’s wing because Benvolio has all these traits. After the fight, Romeo is seen grieving about his purged heart and tells Benvolio goodbye, but Benvolio tells Romeo that he will â€Å"go along†(1,1,196) and if Romeo leaves him, then he will â€Å"do [him] wrong†(1,1,197). True friendship and loyalty was exhibited in this scene which is represented by the color blue on the mask. I put blue as the background of the mask because it’s meaning is loyalty and Benvolio shows this by tagging along with his friends and trying to soothe them and communicate with them. When the Capulets arrive into the public place, Mercutio calls Tybalt out to fight him , but when Benvolio sees the danger point, he tells the men to â€Å"withdraw unto some private place, and reason coldly of your grievances, or else depart. † (3,1,50). When no men heed Benvoilio’s warning, Mercutio is killed and Romeo looks for revenge and he achieves it with a fallen pale Tybalt. Benvolio tells Romeo to â€Å"be gone†(3,1,134), and to â€Å"stand not amazed† (3,1,134) since the â€Å"prince will doom thee death†(3,1,136) and â€Å"if thou art taken: hence, be gone, away! †(3,1,137). This shows how wise and aware Benvolio is. A monocle represents this because when one wears a monocle they have the urge to think deeper.

Old Men Pitching Horeshoes by X.J. Kennedy Essay

Old Men Pitching Horeshoes by X.J. Kennedy - Essay Example The four old men in the poem heavily employ the ditch as a field in which they can perform their activities -- in this case, pitching horseshoes. The images of the old men and the ditch itself are quite interesting for they speak of something deeper. In practice, however, the ditch as a human invention is mainly used for controlling flood water. This implies that the ditch, as described in the poem, becomes a world in itself rather than a mere tool for civilized men -- particularly young men. The old men fundamentally alter the norm prevalent in their time and place. In doing so, they create their own universe even â€Å"[d]own the worn path of earth.† Perhaps the â€Å"real† world or civilization that the characters are immersed into seems to neglect the old men’s dignity. To subvert this disrespect marked in an industrialized society, these four men play their game in the ditch as they â€Å"considered dignity behooves.† Moreover, the metaphor of Kennedy ’s poetry can also be seen in the peg imagery. As a marker that defines score or location, the peg as a metaphor represents a system of defined boundaries of roles and all. Society such as a civilized one has its conventional rules and laws that govern the people’s thoughts and actions. In the context of the poem, these rules include the exclusion of the old men in terms of active participation in the social life.

Carther in the rye Essay Example | Topics and Well Written Essays - 750 words

Carther in the rye - Essay Example per therefore addresses these age-related psychological states of Holden, how these states alienate him from the society, thereby slowing his psychological development. To begin with, Holden believes that the protection of innocence and especially childhood innocence is a virtue that all must uphold. For instance, he thinks of Jane Gallagher as the little girl he used to play checkers with, and not as a growing woman. He loathes the fact that some men make sexual advances towards women, some of whom, like Jane, he feels are supposed to remain pure. At one instance, Holden says, â€Å"Most guys at Pencey just  talked  about having sexual intercourse with girls all the time – like Ackley, for instance – but old Stradlater really did it,† (Bloom, 2007, 7.32). This statement expresses his disgust towards such behaviors. In chapter 22, a conversation between Phoebe and Holden reveals to us what he terms as the purpose of his life, that of being a catcher in the rye. He pictures children playing in a field of rye next to a cliff, and imagines that he would catch them in the event that they slip. This dream shows us that he has af fection for childhood. Finally, Holden’s obsession with profanity manifests itself when he sees obscene graffiti in school. While on his way to visiting his friend Phoebe, he sees the words ‘fuck you’ (Bloom, 2007, Cap. 25) inscribed on the wall and tries to erase them. This shows his dislike against anything that may corrupt the mind of the children. Holden also shows disgust towards what he terms the ‘phoniness’ of the adult world. Holden uses this phrase to describe such aspects as hypocrisy, pretension and shallowness. One of the things that Holden brands as phony is the movies and anything related to them. However, we observe that he watches movies not because he loves them, but due to the lack of an alternative. He also believes that people are phony because they accept middle class values, for instance, he says, â€Å"Lawyers

The Lottery Essay Example | Topics and Well Written Essays - 500 words

The Lottery - Essay Example I cant help but wonder about how primitive these townspeople were during the 1940s to think that sacrificing a member of the town to the â€Å"Rain Gods† will help them with their farming problems. I am further disturbed by the murderous instinct that seems to proliferate within the townspeople. There is no sense in the lottery that they perform every year. Unless they only do it to keep the population of their town down to a manageable level. It would seem to me that everyone in the town is resigned to their fate of eventually winning the lottery to lose their lives. There is nothing magnanimous about this forced personal sacrifice. As Tessie Hutchinson put it before the first stone hit her on the head, â€Å"Its not fair!† I found it truly disturbing to read a story that considers murdering a town member to be a yearly ritual and way of life for everyone involved. That is why the date itself, June 27, is just a normal day for everyone involved but brings panic to whomever gets the black dot during the lottery draw. In the case of Mrs. Hutchinson, that was one day in particular when she should have just stayed in bed. Although Mrs. Hutchinson thought of the lottery as a regular part of life, she never truly imagined that she would ever become an unwilling participant in the ritual. Hence her distraught screams when her family was drawn and she ended up receiving the black dot. The fact that the towns people considered the act of murder that they were just about to accomplish as something normal in their lives begs one to wonder if these people had a conscience at all. The Lottery in all is not a short story for the faint of heart. It is a heart wrenching story that has strong elements of suspense. Almost like a modern slasher flick. Mrs. Hutchinson never saw her demise coming. Her death is truly senseless because the townspeople did not even have a solid idea as to why they had to kill

Final exam Essay Example | Topics and Well Written Essays - 750 words - 2

Final exam - Essay Example It enables the company to have a competitive edge and help in retaining and attracting more customers. It also makes the staff and the workforce become more committed to their work. However, in order to improve the quality of the output, the manager needs to take several steps (Lore, 1998). First, he or she needs to fully understand the customer needs, preferences, as well as, the desired quality and institute mechanisms to provide the level of quality that the customer require. Secondly, the manager should monitor and review the quality of products being produced, in order to improve their demand in the market. This increases the ability of a company to produce higher quality products that are competitive in the market. The next step is that, the manager needs to identify opportunities and threats likely to affect the company. Finally, the manager need to expand the skills of the staff, build their positive attitude towards the company, and ensure that they maximally utilize the ava ilable resources and equipment. Job satisfaction refers to the extent to which the employees gain positive attitude and feelings towards their work and working environment. Job satisfaction encompasses several aspects such as relationship with the colleagues, opportunities for promotion, salary, nature of work, and satisfaction with the supervisor. It also includes the ability to retain the most qualified workers in the company. (Patricia, 2002) The manager takes several steps to ensure job satisfaction. The first one is familiarizing him or herself with the needs of the employee. This is done by considering various ways of launching proper in- servicing for the workers. The second one is motivating the employees, by engaging them in the job that has some degree of challenges and that which offers them an opportunity for greater responsibility. The third one is creating conducive environment for employee to work without building stress, unwarranted worry, and concerns or interferenc e in their personal lives. This goes hand in hand with providing continuous moral support and encouragement to perform better. The manager also show concerns by taking timely action on a given concern. Lastly, he or she creates ways of appreciating the employees for the work done depending on the level of responsibility (Patricia, 2002). Employee’s involvement in decision making refers to creating an environment where employees have their voice, decisions, and actions recognized in the company. The manager needs to acquire skills for planning, analyzing situations, making high quality and timely decisions, and identifying challenges facing the company. He is, therefore, required to set realistic goals and measurable objectives for his company. These measures help to build a cohesive, disciplined, efficient, and effective organization (Cranny (1992). There are a number of ways used by the manager to encourage the employees participate in decision making and problem solving. Th e first one is through consultative forums which take the form of general consultation committees, joint working groups, and direct consultation. The second one is that the employees can own shares. This enables them to share profits and receive all the information that is made available to shareholders. The feeling of ownership instills a sense of responsibility and security in the employees. The third one is

Training across Borders in Mozambique Research Paper - 1

Training across Borders in Mozambique - Research Paper Example The Erasmus – concentrates on the teaching and learning requirementss of all those in formal higher education including student placements across nations in projects providing and facilitating such education and training; then there is the Leonardo Da Vinci program. The Leonardo Da Vinci program addresses the teaching and learning needs of all those in vocational educational training; considerably, the program’s core objectives are to support those in training to acquire and implement knowledge, skills and qualifications to facilitate personal growth, employability and participation in the European labor market, improve quality and innovation, and lastly, enhance the attractiveness of vocational education, training and mobility (FMER 2013). The program also pursues operation aims that seek to develop and strengthen; mobility in education and that of a series of training sessions, attention span, innovative practices and their transfer between countries, language learning, innovative ICT based content and cooperation between different factors. Significantly, the program also supports actions like partnerships focusing on themes of mutual interest and multilateral projects aimed at enhancing the training systems through relocation and development of good practice in order to adapt to national needs (Move on Net 2013). Moreover, the Leonardo Da Vinci is also up to per with thematic networks of experts and organizations working on particular aspects that are in relational to the vocational education and training, and the dissimilar accompanying measures related to the same. The fourth program of the Lifelong Learning program is the Grundtvig program that is geared to all players in adult education where all its topics are addressed in learning partnerships as the multilateral projects develop innovations for adult education.

Drug Wars in Ciudad Juarez Essay Example | Topics and Well Written Essays - 2250 words

Drug Wars in Ciudad Juarez - Essay Example Official figures released indicates that as of the close of 2008 there had being close to 1,500 cases of criminal assassinations linked to the feuding drug cartels (Ellingwood, 2008). It is against this background that the thrust of this essay will be addressing the scope of the escalating drug related violence that have engulfed the city of Ciudad Juarez in the recent past. It is no exaggeration to say that violence in its various forms is a common feature in Mexico, yet the situation in Ciudad Juarez is an exceptional case of extreme gangster inspired barbarism and carnage that has left an otherwise peaceful population terrified due to the terrorism unleashed on every body without regard for designated targets. This assertion is proven by the increasing number of innocent victims who are made sacrificial lambs in the heated drug related violence between the feuding gangs on the one side and the federal government forces on the other side. In mincing no words, the ongoing violence in Ciudad Juarez is a clear reflection of the extent to which the looming crisis has degenerated to appalling depths. There is no part of the city of 1.3 million inhabitants that is immune to the catastrophe. Almost one third of all the recorded assassinations in Mexico in 2008 occurred in the city of Ciudad Juarez, a clear indication of the state of affairs there; more frigh tening is the bleakness of the prospects of bringing these acts to a permanent end. In a rather unconventional style, almost anybody can be a target either through accident or design. There have been reports of innocent children who have been caught up in the crossfire as rival cartels exchange gun fire in open broad day light in street corners. This does not include members of the security forces who have also being targeted by the gangs in a series of assassination as a means of sounding signals to

Unions Recruit New Allies for Obama in Battleground States Case Study

Unions Recruit New Allies for Obama in Battleground States - Case Study Example Unions Recruit New Allies for Obama in Battleground States This article by Steven Greenhouse is very insightful and it gives a general overview and perspective of the role of the trade unions in the 2012 us presidential campaigns. The article gave an account of the role the labor unions have played in this campaign to ensure that Barrack Obama is re-elected the next president of the United States. It gave the opinion of the union leaders and event organizers whom they were very enthusiastic about how the unions are growing stronger and shaping the politics of the United States. The labor unions are more concentrated on the battle ground states of Ohio and Wisconsin. Teachers mainly from Chicago which is the election center for barrack Obama are very enthusiastic about this. The union members are large in number with a figure of 67, 176 knocking at the doors of residence of Wisconsin. Sandy and Elaine were just part of that 67, 176. The unions are trying to reassert themselves after realizing that they couldn’t influence much during 2010 election that were held in some states that include Ohio. This all effort is more of a strategy to regain relevance in the elections that they influence so much especially in 2008. The unions did play a big role in the election of 2008 and eight, when they campaign for election of Barrack Obama. They have seen that the re-election of the same candidate they campaign for in 2008 is not forthcoming so they have to quickly spring into action. They have for the past two years been actively involved in these campaigns mainly in Ohio and Wisconsin.... These have helped them a great deal because they can now reach out to more people. Given that union members account for only 12% of the population of the United States their constituency have now increased tremendously. Unlike in the past where they reach out to few people per hour they can now reach out to huge number of population in just an hour. They have also good strategy whereby they have been able to bring together members from different groups to join them. The republican side is however of different view and that the unions have lost the control it had in 2008. Sara Fagen, who worked under George W. Bush said that the members no longer fully support the union and no longer swayed by the union decision to support a particular candidate because they feel the have been pressed economically by the union who drew from them to run this campaign. The union according to the republicans is funding the campaigns at the expense of the workers. They claim also that Obama have not stood up to them by not actualizing the â€Å"card check† bill that could have helped them a lot. The union members have however fought for the union members especially by seeking the reversal of the law that deprives the employees of their bargaining rights. They were then to suffer another set back after their effort to oust the governor of Wisconsin proves futile. Scott walker the republican retains the seat as the governor of Wisconsin. The union have though rise with 30 unions joining the course. There are though regular setbacks and frustration on daily basis that often face the union members. They most of the times don’t find response from 2/3 of the homes they contacted so they are left with little to do other than to left notes urging the members of

Mcbride Financial Service Essay Example for Free

Mcbride Financial Service Essay The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet. Market research is a technique used to determine the acceptance of a product or service within different demographics. In the book Marketing: An Introduction market research is defined as [a systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization](Armstrong, 2011). A company can use market research to develop a target audience to help them pinpoint a specific demographic to market in. There are several forms of market research that McBride can use to help develop their marketing plan. The first would be online market research that will consist of Internet surveys and online focus groups. Online market research is easy for people in every demographic to participate in from home eliminating the need to travel to participate in focus groups. Internet surveys are taken online and the person filling out the surveys avoid the hassle of mailing the surveys back by simply clicking submit. Telephone interviewing is one of the fastest ways for a company to gather information for market research. Telephone interviewing is more personable than mail or Internet surveys and would be recommended for McBride Financial Services. An effective marketing plan should include using various types of media to advertise the goods or services a company offers. Types of media include radio, television, outdoor media, Internet, magazines, and newspapers. McBride Financial Service has many options to choose from concerning marketing media to advertise their organization. Television ads are seen by the most people, but they are also cost the most money to obtain a prime spot. Radio can target specific audiences at a lower cost but a company needs to buy time on several stations to obtain good reach. It is recommended that McBride incorporate a mixture of media in their marketing plan. These following types of media will be included television, radio, Internet and, magazines. Television as mentioned earlier in this paper is the best form of advertising so McBribe cannot hope to have a good marketing plan without it. Television ads will not be the main form of media because of the high cost. Because one of McBride’s target markets is retirees they will be buying ad space in retirement magazines like AARP. This will allow McBride to focus in on retired people or are getting close to retirement. Newspapers are a dying form of media so McBride will avoid buying ad space in any of them. This section of the paper will focus in on why Mcbride should consider conducting a major portion of their marketing via the Internet. The Internet is a major influence in society today with millions of people surfing the web every hour. This is an opportunity that McBride needs to take advantage of to capture the attention of an ever-growing population on the Internet. Buying ad space on a website is inexpensive compared to television and radio that is a major advantage for McBride. Ad space on major Internet sites is a â€Å"double edge sword† for McBride’s marketing plan. The first is that people will see the ads every time a person opens his or hers favorite website. The second would be a direct link to McBride’s website allowing even more exsposer for the company’s services. This section of the paper will cover McBride’s target market. Entrepreneur. com defines a target market as a specific group of consumers at which a company aims its products and services (Target Market, 2011). The site continues to write that target customers are those most likely to buy from a company. McBride has a target market shown on the home page of their website and it consists of professionals purchasing primary or secondary properties, retirees purchasing primary or secondary properties and families or individuals purchasing recreational properties. It seems like every adult in the world would fit into McBride’s target market that is not a bad target market, but it may be a wise move to narrow it down. Sticking with retired and professionals purchasing property would allow McBride to maintain a manageable target market. If the target market is too big McBride would have to cater their marketing media budget to too broad a campaign. McBride’s target market is anybody who is looking to buy property whether it be primary or secondary. In conclusion this paper has described a marketing plan that can be implemented by McBride Financial Service. The marketing plan will include market research strategies such as Internet surveys and telephone interviews aimed at collecting information. The media will play a part in McBride’s market in the form of television, radio, and Internet ads. The considerations for McBride to conduct a portion of their marketing online were covered in this paper. Finally the target markets for McBride Financial Service were discussed at the end of this paper.

Importance of Swot Analysis Essay Example for Free

Importance of Swot Analysis Essay Why is the process of conducting an internal and external analysis on a regular basis important for any size company? The process of an internal and external analysis on a regular basis is important for any size company because it allows the company to know where it stands at the moment and determines the development and forecasts of those factors that will influence the organizational success. This is also known as environmental scanning where the external and the internal environments are scanned for information like ongoing trends patterns, occasions and changes going around and the effect it has to both these environments. External analysis: These analyses are performed outside the firm and depend on the following factors: a, MACRO: technological, demographic/economic, political/legal and social/cultural, national and global environment b. MICRO: competitors, suppliers, customers, publics, channels etc. Internal Analysis: This analysis is performed within the firm that includes the employees, management and the shareholders, resources, organisational structure etc. SWOT Analysis  The most common way of analyzing this external and internal environment is by performing the SWOT analysis. SWOT is an acronym used that describes Strengths, Weaknesses, Opportunities, and Threats that are strategic elements for a firm. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen, Hunger pg 107) The External analysis comprises of the Opportunities and Threats that the company needs to identify or focus on for its profitability and development of defensive actions. * Opportunities: This analyzes the area where the firm can identify its opportunities so as to have a competitive advantage over its competitors. Once identified, the firm has to work on them to make it one of its strengths. Its main aim is to find an area where they need to develop to be profitable. * Threats: These are the threats that the firm faces from outside the firm and can be from any of the external sources. The firm has to be prepared to tackle these threats by developing strategic decisions when required so that it does not affect their profitability or sales. The Internal analysis focuses on the internal environment of the organisation and analyzes the Strengths and Weaknesses of the company. * Strengths: These are the core competencies of the firm that provides them the advantage of achieving their goals. These should be aligned in meeting the customer requirements because at the end of the day, it is the customer whom they serve. Therefore, it should be customer focussed and market oriented. * Weaknesses: These refer to the firm’s limitations in fulfilling their strategic decisions or failure to implement them. It has to be analyzed from the customer’s point of view so as to get a clear idea. These steps need to analyze the firm’s resources and the capabilities to meet their goals and identify events and trends that might impact the strategic plans and decisions of the company.

Crouching Tiger Hidden Dragon Film Techniques

Crouching Tiger Hidden Dragon Film Techniques In this essay, I would like to talk about a film which is called Crouching Tiger, Hidden Dragon. It is a ancient Chinese martial art film, it is according to Chinese novelist Wang Du Lus novels written by Crouching Tiger, Hidden Dragon as the basis for further adaptation of films. After the release, Crouching Tiger Hidden Dragon create the highest box office of foreign language film in U.S. history .The local incomes was 1.28 billion U.S. dollars, and become the worlds largest Chinese-language films movie incomes. This film shines on the international market, and also covers 40 international awards in one fell swoop. In addition, in view under the influence of exceptional film, so that some company intends to follow the movie again to re-set off a wave of martial arts films. As regards to the film, it has a great success, not only because the script and good performers, and also because of the director in the framing, composition and other photography operation, succeeded in bringing to record the role of the real moment to the audience. Because of these Factors, this film can be a huge success. As far as to the film genre, it is a Chinese martial art (Kong Fu) film; it has a bit different with the normal martial art film. In the natural martial art film, it is a type of entertainment, a film which the circumstance includes a series of action scene most: fighting, special effects, car chases, explosions. The story is usually the side of justice against the evil side; the solution is often resort to violence. Action film masters always a physical strong male hero, generally obvious that he represents the moral standards, the ethical guidelines of Western culture in general and consistent with view of the world. It always uses some external factors and props, to create tension in some of the scenes the audience, most of the plot revolves around violence. In the film, action itself only a few describe role, but primarily in order to attract viewers. Violence, which are often particularly exaggerated, and therefore there is no relationship between the real phenomenon. (Wheeler W , 2000, p.82) However, in the Chinese martial art film, especially since by Bruce Lees films started the emphasis of human power and human-looking action movie. One of the features including the slow motion effects, strange sound, and has led to the formation of sub-genres: Kong Fu movies. It advocated every movement should have a beauty of physical, and good at use some small action to show that how good of the Kung Fu, such as using a very small action to break the table, walking on the wall with using a dodge. In addition, in every Chinese martial art film, it emphasizes on justice and the evil can not win the righteousness, and also it would show the traditional Chinese etiquette diplomacy before the use of force. (David W, 2006, p.226) With respects to the special features of the Chinese martial art film. Martial art in the West and the East direction, but it has a fast and slow polarization difference. Western films dealing with the fight scenes, deliberately slow down the action so lush clearly show the Chinese martial arts films are used to using a lot of quick shots, the process of manufacturing the tense atmosphere of martial arts. This is a very interesting phenomenon, the formation of the main differences between Eastern and Western audiences viewing experience to accumulate. So in shooting to this film, the director focused more on how to make martial arts become even more beautiful, so in the camera movement and the focus would always change, let the audience also can feel the emotion from the performer s movement. (David W, 2006, p.137) For the Crouching Tiger, Hidden Dragon, its talking about a sword bring out exact revenge against, which also interspersed with the presence of chivalry, in addition highlights the profound Chinese martial arts are also show feelings of love between the protagonists. In the story, Limu Bai (the main character) prominent position on the arena, because he wanted to retired, and entrusted to his love Sword Qingming Jian for Yu Xiulian, and told her transferred it to the Royal Highness custody. However, at the midnight, one girl call Jen sneaked into the imperial palace steal the Qingming Jian to her master, after that, The characters began to develop a complex relationship because of the sword. As regards to the technique of the camera movement in this film, most of the audience would like to concentrate on the action of the characters in the Chinese Kong Fu film, as result of this, most of the senses in the film are shooting the fighting in the film. In Crouching Tiger, Hidden Dragon , it has a scene which has two girls order to the sword and fight with each other. In this scene, the location is in the courtyard of the house, which means it is like a chamber of secret. It is represent both of them must has one will be die, as the coliseum in Rome in ancient time, and also it has a lot of weapon on the wall, when they are fighting, Yu always change different kind of weapon to confront Jel, it is because she is using the reason of their struggle - Qingming Jian . (Malkiewicz, Mullen, 2001, p.55) Moreover, in during shooting their fight, the lighting was using the low key lighting, this is in order to bring weapons spark generated when the collision so that the audience will be more tension into the plot. Furthermore, for the camera movement, firstly it is a long shot to show the location and they are going to fight, and then it use a lot of close up, over shoulder and extreme close up to illustrate how they fight with using different Kong Fu and weapons, during they are fighting, it also has some bird s eye view shot to show how intense of their fight, because it also show the ground fault of the weapons and the struggle traces. In the one particular shot of this scene which is show her shaking hand, and pan to her face and her body, although her whole body is shaking and got hurt in the fight, but she still want to against to Yu. In this scene, it is totally talking about how the thief fight with the protector, however, the thief also has her own belief comply with all orde r from her master. It s show how chaos of the society in that time, for the most of the people they believe stronger can do whatever they want. This is the reason why Jen very eager the Qingming Jian and stole it. (Malkiewicz, Mullen, 2001, p.219) However, in this film, it also has a very justice side, such as Jen tried to grab Li s sward in the palace, but he caught her attack and taught her the truth of life rather than hurt her. Finally, when Jen deflower captured, He told her: virtue can actually win over a person, rather than by sharp weapons or high-strength Kong Fu. In this scene, the director side of the Lis kindness and noble character with a special composition to show up, for example, it use a lot of two shot and over shoulder to show the audience that Li want to guide her back to be good rather than hurt Jen, even though in one scene, Li trough the Qingming Jian into the waterfall from the top of hill, but Jen still jump down and tried to get it back; in this scene, it use a long shot and till down to show the audience the Jen jump down to the waterfall without any hesitation, and also from Li facial expression, it s completely show to the audience that how Jen desire of the power and bring out how Li lamenting he r, forming an enormous comparison. (David W, 2006, p.97) As far as to the reason why the Crouching Tiger, Hidden Dragon can get a great success rather than other film, it s because the director Ang Lee Tried to attract the whole world audience , as people know, Chinese martial arts is undoubtedly elements of the definition of foreigners, so you want to grasp this point Lee, Feiyanzoubi , superficial, roof chase, throwing knives hidden weapon, fighting on the tree .. a series of Chinese products duel, foreign How can people do not seem strange? How can audience not surprise? The way in the shooting, the director Ang Lee has done all the details in every possible way. in the light text effect, he spent most of the low key lighting to keep the mystery of kung fu; the lens shooting, he spent a lot of The third-person perspective and two shot make the audience appreciate the traditional Chinese martial arts, and he can also take care while a lot of details, such as eye contact play against the two sides, the audience can understand the meaning of what they want to say without the dialogue. And in all of the shooting locations, those are based on the original to choose the location. For the storyline, it s also different from the general martial arts is an endless stream of good and evil struggle, Li and blue-eyed about the conflict of good and evil really chivalrous, but this conflict has been simplified, it is no longer the whole story centres, on the contrary, Li, Yu and Jen into the conflict between a very important clue, and this trail Behind the concept is actually the collision of two lakes: Lee swallowed things, experience the vicissitudes of life, like Qi Jian can not, and Jen is newly hatched into the society, the martial arts as an escape, pleasure allies and enemies of the solution, Li: abide by the rules, is a wisdom, rather than a trite. More in order to insinuate the director of youth in our society should think twice before doing things. (Clifford W, 2009, p. 84) In conclusion, Crouching Tiger, Hidden Dragon is the second after Bruce Lee; it is a great classic of traditional Chinese martial arts film, which not only martial arts into a kind of popular culture, this is catching on people heart. On the other hand, they too successful, who later left to insurmountable heights. Most of the classic martial arts to the protagonist as a narrative perspective, such as the works of Bruce Lee. However, in Crouching Tiger Hidden Dragon, the protagonist is not clear, there is no obvious emotional tendencies, the director always stand in a more neutral point of view to describe this story , makes the film seem relatively calm, even if the final outcome of the tragedy, there is no excessive emotional catharsis. So, the director Ang Lees martial arts perspective, not chivalry, but in the political arena, his intention is want arena as a special form of society to describe, display, and analysis the narrative perspective of a neutral has become a necessity. As a film, Ang Lee must be discarded offshoot of distal, straght the point; therefore, it is no longer a knight who owed focus, they shuttled between the secular arena and the sorrows and joys, gains and losses, and what they are thinking about is the key pointo of this film. Moreover, the director also not always looking at the development of conflict, he often intentionally or unintentionally, the main line of the story with the then secular society, people practices cross the shuttle, so as to find countless ties between them provide a Imagination. (Clifford W, 2009, p. 98) Crouching Tiger, Hidden Dragon is not like a general Chinese Kung Fu film, its advantages in its overall production well structured film, paper and wind distribution of the average, the plot to promote smooth, entertaining; costumes and sets are elegant, rich taste of China. in addition it also use a very great cinematography technique to support the director s idea, which is instead the deep meaning of human thinking in the society at that time, this is Ang Lees unique talent and style. Renfences: E David West, 2006, Chasing dragons: an introduction to the martial arts film, LB.Tauris Co Ltd, New York. E Wheeler W. Dixon, 2000, Film genre 2000: new critical essays, State of New York Press, Albany E J. Kris Malkiewicz, M. David Mullen, 2001, Cinematography: a guide for filmmakers and film teachers, Fireside Rockefeller Center, New York. E Clifford W. Mills, Ang Lee, 2009, Infobase, New York

Congress And The Change In Term Limits Essay -- Politics Political

Congress and The Change in Term Limits In 1994, for the first time in 40 years, Congress was drastically changed. The Democratic majority was uprooted and new, lively, freshmen were instated with a job to undertake. As part of the Republican=s AContract with America,@ these new Republicans had to revise the current Congressional term limit status. In undertaking this task, these men and women ran into a seemingly stone road-block. This roadblock consisted of long-term, carreerists who were unwilling to change. The problem was not that there were no Congressmen who were committed to real change elected in 1994 because there were, but Congress was highly dominated by long-term careerists in both parties who seemed to have more loyalty to the system than to their constituents. As Thomas Jefferson put it, "Whenever a man has cast a longing eye on offices, a rottenness begins in his conduct." (Oxford dictionary of quotations, p.272) Over time, career legislators are more likely to promote the interest of the establishment of which they are part than that of the larger public. This fact is not surprising. If most of a persons time is spent meeting with lobbyists, constituents, and bureaucrats, that person may actually come to believe what these influential people are saying. This is why new blood needs to enter Congress more frequently, in order to avoid the highly influenced Congress that is filled with old people with old ideals. Needless to say the once optimistic freshmen were unsuccessful in their task, and it=s plain to see why. Until that changes, Congress is not going to change. Congressmen need to get back to basics and realize that they are in office to serve their people, and not themselves. What would change Congress is term limits. By the middle of last year nearly half of the states had restricted, almost all of them by popular vote, the number of terms that their members of Congress could serve. But then the Supreme Court intervened. In U.S. Term Limits, Inc., et al. v. Thornton et al., a narrow five-to-four majority voided these restrictions, stating that "allowing individual States to craft their own qualifications for Congress would thus erode the structure envisioned by the Framers, a structure that was designed, in the words of the Preamble to our Constitution, to form a Amore perfect Union.@ (US Law Week, 1995) Congress, na... ..., Edward H.(2), "Six and Twelve: The Case for Serious Term Limits," National Civic Review, 1991. P. 251. Jefferson, Thomas. "Letter to Tench Coxe" 1799, The Oxford Dictionary of Quotations, 3d ed. New York: Oxford University Press, 1979, p. 272. McLaughlin, Fabrizio, Memorandum to "all interested parties," February 6, 1996, p. 1. (www.poilticalscience/pub/quotes.com) Moore, Stephen and Steelman, Aaron. "An Antidote to Federal Red Ink: Term Limits," Cato Institute Briefing Paper no. 21, November 3, 1994, p. 21. (Http://www.cato.org) Payne, James, AThe Culture of Spending: Why Congress Lives beyond Our Means@ University Press, 1991 p. 175-80. Smith, Bradley A. "Campaign Finance Regulation: Faulty Assumptions and Undemocratic Consequences," Cato Institute Policy Analysis no. 238, September 13, 1995, p. A15 (www.cato.org) U.S. Term Limits, Inc., et al. v. Thornton et al., 63 U.S. Law Week 4413, 4432. May 22, 1995. Wall Street Journal "Conflict in Congress," Wall Street Journal, April 22, 1996, p. A22.

Euthanasia Essay - Assisted Suicide Must be an Option -- Euthanasia Ph

Euthanasia Essay - Assisted Suicide Must be an Option Life is a precious gift. Humans have the ability to decide how their lives are to be lived. In the United States, people can legally control to a limited extent their death. In a living will, a person can request that extraordinary life sustaining measures be withheld in terminal medical condition. However, the abrupt ending of a life via assisted suicide is controversial. Should people be allowed to take their own lives when facing a painful and prolonged ending? I believe that they should have that option. Euthanasia, or mercy killing, can be defined as the "intentional termination of life by another at the explicit request of the person who dies" (Euthanasia). The infamous Dr. Kevorkian is known for assisting many people in their suicides. He was eventually tried and convicted for his role in this area. What crime did he commit? The people whom he assisted sought him out to help them have a calm and peaceful death under their own control. During Dr. Kevorkian's trial, questions were raised suggesting ...

The Film Amadeus Essay -- History Compare Movie Essays Papers

The Film Amadeus This paper will take a look into the movie Amadeus, to see if the film accurately depicts the history of Amadeus and the enlightenment of the characters. The time period that the film takes place in is the 18th century. There is a mixture of social class in this film. There are rulers and commoners shown in this film. The main characters in the film which are Mozart, Salieri, and Emperor Joseph represent actual historical figures. The film was made in 1984.   Ã‚  Ã‚  Ã‚  Ã‚  The film was somewhat accurate with the characters and the time, but for the most part the film never stated what year everything was happening in. Someone could tell that the time frame of the film was the 18th century, but you really couldn’t tell the exact year it was happening. For example in one scene where Mozart’s father comes to see him and his wife, we find out that she is pregnant. Later on in the movie she has a child. There was no reference of time in the film. You can tell that months passed through simple action like that one in the film. Another example would be in the time Amadeus took to make his works. It’s hard to tell how long he took to make his operas, the way the filmed showed. As for the characters the film depicted them well. There were some things that did seem right. For the way they showed Salieri to kill Mozart. Looking at information on this, I couldn’t find a fact to state that Salieri killed Mozart. As stated in Funk and Wagnalls New Encyclopedia â€Å"he died of typhoid fever in Venna on Dec. 5 1791; his burial was attended by few friends and the place of his grave is unmarked.† This states nothing that Salieri was the reason for Amadeus’ death. The film is trying to market the film as a tale of murder. But there really wasn’t any murder in this film. More like a man willing to die to finish something he believed as a work of art. The film depicts Mozart more to killing him self then Salieri murdering him. Someone could argue that Salieri did kill Mozart by dressing like his father to make the final opera. But this was Mozart own doing, as his obsession with having perfect music took him over. Not to get me wrong the film did a good job in showing Mozart. It had historical value and entertainment. This film can be viewed as a quick historical vie... ...nship to God differs from Mozart because Salieri didn’t envy God he hated God for giving Mozart this gift. He did envy Mozart because he was everything he wanted to be.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion this film gave a good depiction of Mozart. Some of the points in the film weren’t that accurate. Many little feature could of helped the film in be more of a accurate historical film. This wasn’t a historical film, it was more for entertainment value. If this film was not an entertaining film like it was then it would have never have been should an award winning movie. This was a great film. I enjoyed it, found it funny, and moving at times. I know little about Mozart before. After seeing the film I did learn more about Mozart. This was not a boring film as I wanted to see what is going to happen. I would recommend this film to be seen. If someone wants to be entertained they should see it. If someone wants to learn a little about Mozart they should see the film, but if you want to learn Amadeus’s whole life this film will not do this. So basically watch this film for enjoyment and to learn the general information about Mozart.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Preparing and Writing Essay

A basic key to producing good essays is to start early and work steadily over an extended period. Build in time for distractions and problems (e.g. illness or disk failure), and allow for deadline bunching. Plan to complete well before the deadline to allow yourself some leeway. As a rough guide, you might allow three weeks for work on a course essay. The deadline is intended to help you with time management – make sure you adhere to it. Reflect on the feedback obtained on your previous essays. What strengths and weaknesses were identified? Think about how best to overcome the weaknesses. For example, if your essays have been criticised for limited knowledge of the literature or lack of depth, this may indicate that you need to devote more preparation time and increase or change the breadth and depth of your reading; if criticised for poor structure or limited relevance, you are likely to benefit from spending more time on careful planning and editing/reorganising the final draft. Using course essays to work on your weaknesses can help you produce a better essay as well as help to improve your general writing skills. Look more:  how to write a process paper Do some preliminary reading to help you choose an essay topic. The reading lists for the essays provide guidance on sources of preliminary reading. Generally it is useful to choose reading that is relatively recent, this is likely to include a summary of earlier work, some of which you may explore in more detail later. It can also be helpful at an early stage to make use of EconLit and the Library catalogue to check on the availability and nature of supplementary reading on a topic. As should be obvious, you should try to choose a topic that you find interesting. This will help motivate you to work on the essay and is also likely to make the end product more interesting for the reader/marker. Note that interest tends to increase as you work on a topic, providing you don’t leave it all to the last minute. Once you have chosen a topic (or even to help you choose from a short-list of topics), use your initial reading to produce a draft outline plan of your essay. The general advice on what makes a good essay, set out below, should help you to produce an effective plan. A basic plan would typically divide the essay/dissertation into a series of logically ordered sections. This skeleton structure can then be filled out by fitting ideas, relevant references, work and information required, into the planned sections (making use of references from preliminary reading, EconLit etc.) Taking time to construct an effective annotated outline plan should help you to: †¢ Produce a well-structured and coherent essay. †¢ Organise the subsequent work on your essay/dissertation and plan your study time more effectively. †¢ Read actively and more effectively – making you think about how further reading fits into your plan and, possibly, adapting your plan in response to new information or ideas. Although the ingredients of a good essay can vary between courses and topics, the following broad guidelines are generally applicable. Structure: †¢ Ensure that your essay/dissertation has a clear logical structure. †¢ Use the introduction to motivate the topic, set it in perspective and outline the structure of the body of your essay to help the reader follow the argument. †¢ Use the conclusions to draw together the argument, provide an overall assessment and, possibly, indicate areas that might be developed further if space allowed. General content: †¢ The primary focus should be on analysis, not description or presentation of information. †¢ Make it clear that you have a good understanding of the relevant basic literature. But avoid devoting too much space to repeating standard textbook material. Generally you can make clear that you understand the basics in the context of presenting a more advanced or deeper analysis. †¢ Be innovative – think of an interesting and different angle on the topic; draw on ideas from other courses (including non-economics courses) or general reading; go beyond the standard literature by making good use of EconLit or other reference sources; be prepared to challenge standard approaches. This is likely to make the essay more interesting for you and the reader/marker. †¢ Remember it is your essay, it should reflect your informed thought and judgements on the topic, not simply reiterate or paraphrase the views of others. Analysis and models: †¢ The appropriate mode of analysis can vary between courses and topics. In the vast majority of cases economics essays will involve the use of an explicit model or models. Formal models help to provide a clear logical structure, which is a major reason for their use in economics. †¢ When presenting a model, you need to make clear that you understand the model. This involves more than simply copying a set of equations from an article or book. To signal your understanding you might for example: provide an intuitive explanation of the overall model or key steps in solving the model; work out some steps in a model’s solution explicitly, when (as is often the case) this is not done explicitly in the original source; develop and work through a variation of the model not developed explicitly in the reading; compare and contrast the model with other related models; assess the assumptions used and the limitations they pose; apply the model judiciously to a particular situation. Presentation and style: †¢ Grammar and spelling matter. Leave plenty of time for editing the final draft to improve grammar. Use a spellchecker, but remember that spell checkers do not pick up all mistakes. Incorrect spelling of names and jargon can be particularly irritating. †¢ Be precise and concise. Conciseness allows you to include more within the word limit. †¢ Think about how to present data or information effectively. Tables or figures can be useful presentational tools. †¢ References should be presented accurately and consistently. See the lists of preliminary readings for a suggested standard style. Citations and plagiarism: †¢ Quotations should be used judiciously, if at all, to support or illustrate an argument. The source of any quotation should be clearly stated, including the page reference. †¢ Data sources should be clearly cited. †¢ When summarising or describing someone’s work the source or sources should be clearly stated. †¢ The University of Edinburgh’s Undergraduate Assessment Regulations state: â€Å"Plagiarism is the act of copying or including in one’s own work, without adequate acknowledgement, intentionally or unintentionally, the work of another. It is academically fraudulent and an offence against University discipline.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Regulations/UG_AssessmentRegulations.PDF, para. 14.2) †¢ The University of Edinburgh’s Guidance on the Avoidance of Plagiarism for Undergraduate and Taught Postgraduate Students states: â€Å"Plagiarism is the act of including in one’s own work the work of another person, without adequate acknowledgement of having done so, either deliberately or unintentionally.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Discipline/StudentGuidanceUGPGT.pdf ) †¢ The Undergraduate Assessment Regulations add â€Å"The innocent misuse or citation of material without formal and proper acknowledgement can constitute plagiarism, even when there is no deliberate intent to cheat. Work may be plagiarised if it consists of close paraphrasing or unacknowledged summary of a source, as well as word-for-word transcription. Any failure adequately to acknowledge or properly reference other sources in submitted work could lead to lower marks and to disciplinary action being taken.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Regulations/UG_AssessmentRegulations.PDF , para. 14.2) †¢ The three preceding bullet points avoid plagiarism, by properly acknowledging sources (but would not, on their own, constitute a good essay or dissertation). Most study skills books contain further advice on essay writing. The Main Library Reading Room has an extensive collection of study skills books, which contain advice on essay writing. Several books are devoted specifically to writing skills, for example:

Case Study Geog

Case study: Chances Peak, Montserrat, 1995-97 – an LEDC Plymouth covered in ash from volcanic eruptions on Montserrat Montserrat is a small island in the Caribbean. There is a volcanic area located in the south of the island, called Soufriere Hills. The volcanic peak in this area is called Chances Peak, which had been  dormantdormant:  A volcano is classed as dormant when it is temporarily inactive but not fully extinct. for over 300 years. Then in 1995, the volcano began to give off  warning signs  of an eruption (small earthquakes and eruptions of dust and ash).Once Chances Peak had  woken up  it then remained active for a period of five years. The most intense eruptions occurred in 1997. During this time, Montserrat was devastated by  pyroclastic flowspyroclastic flow:  A pyroclastic flow is a very hot mixture of volcanic debris that flows downhill at high speeds.. The small population of the island (11,000 people) was  evacuated[evacuated:  removed or s ent away  ]  in 1995 to the north of Montserrat as well as to neighbouring islands and the UK. Despite the evacuations, 19 people were killed by the eruptions.This is because a small group of people chose to stay behind on the island and watch over their crops. Volcanic eruptions and  laharslahars:  A lahar is a destructive volcanic landslide or mudflow, consisting of a mixture of volcanic debris, mud, rock and water. have destroyed large areas of Montserrat. The capital, Plymouth, has been covered in layers of ash and mud. Homes and buildings including the only hospital, the airport and many roads have been destroyed. The graphic shows the progress of the eruption and its impact on the island. Montserrat – eruption progress and impactShort-term responses These include evacuation, money for compensation and redevelopment from the British government, unemployment due to the collapse of the tourist industry, and abandonment of the capital city. Long-term responses These include a volcanic observatory to monitor the volcano, the building of new roads and a new airport, an expansion of services in the north of the island, an exclusion zone in the volcanic region, and a growth in tourism based on the presence of the volcano. Volcanic activity has calmed down in recent years and people have begun to return to the island.

Great Gatsby Narrative Voice Essay

The narrator’s influence plays a fundamental role in a novel that every reader takes into account when getting involved in the story . In Francis S. Fitzgerald’s literary work ‘’The Great Gasby ‘’ the function of Carraway’s narrative voice brought up several controversies among readers and critics for it deals with 3 different attitudes from the part of the narrator through whom ‘’Fitzgerald is able to achieve the aesthetic distance ‘’. (76 Donaldson) The purpose of the essay is to try to pin down those attitudes in view of Carraway’s eliability , awareness and detachment in the novel. In ‘’The Great Gatsby ‘’ Carraway presents the main character as an unique individual who has an ‘’extraordinary gift for hope , a romantic readiness such as I have never found in any other person and which is not likely i shall ever find again ‘’(2). His fascination and aknowledgement of Gatsby’s idealism promps the reader to reflect on the promise and the hope the future holds for such an individual and for the tragism of his existence. Carraway becomes reliable as a visionary for he is able to rise above the particular events epicted in the story , revealing a universal and tragic meaning in Gastby’s fate ; that of America itself for the hero personifies th seeker of ‘’ his personal Grail ‘’ in the same way Americans pursue their ideals in their quest for national identity. But as the story unfolds the attitude of the narrator becomes more and more ambivalent ‘’ I was within and without simultaneausly enchanted and repelled by the inexhaustible variety of life’’ . Carraway sees both the sordidness and superficiality of the New York rich class and its thrill and excitement. In this respect he becomes a mediator between the wealthy , rootless society within which the Buchanans assert themselves and the world of Gastby’s romantic imagination and illusion that transcends the novel . Fitzgerald manages to create 2 essential polarities that go to make up the human mind (103 , Mizener). From an allegorical point of view Nick symbolizes ‘’reason , experience , waking, reality and history while Gastby is imagination , innocence, sleeping , dream and eternity. ’’ (103) The former’s consciousness includes the latter’s developpment in the novel for ‘’not only oes he mediate between the world of Gastby and the Buchanans but also between the text and Fitzgerald’s use of him as a narrator. ‘’(98, Mizener) Altough Nick Carraway seems to understand the hero’s fate because he was taught by his father not to judge the people around him as not all of them partook of ‘’the advantages he had’’ the reader perceives a sense of unrealibility and detachment from his part. Nick’s perspective on Gatsby changes all along while he gets more involved in his life and that of the other characters. Nick listens to confessions since’’ he is a little afraid of missing something ‘’(1) but ‘’he judges and condemns practically everything and everyone he meets in the course of the novel. ’’(132,Donaldson) such as Tom Buchanan’s looks and behaviour , Jordan’s shallowness , Daisy and Gastby’s inconsistencies of character , adding an ironic tone to his observations . Another situation relevant to Nick being unreliable is given by the fact that he doesn’t try to pay justice to Gatsby , telling Tom the truth about Myrtle’s accident. He keeps himself at a certain distance creating the impression that sometimes he knows more than what is really happening and other times exhibiting less than what is actually required. Concerning this aspect the ending becomes even more paradoxical when Carraway decides to retreat home while making a nostalgic connection between his childhood and the West. His departure ‘’parallels Gastby’s desire to buy back the past as well as reaffirm the last words of the novel – that American destiny to ‘’beat on boats against the current borne back easeleslly into the past. (182 ) ‘’(106, Lehan) Taking into consideration the challenging aspects of the narrator’s voice the reader is stimulated to determine Nick’s role in the novel and notice the complexity of Fitzgerald’s character while maintaining a certain degree of partiality . In coming to this conclusion I incline to say that however credible Gatsby’s story may be , the reader is free to grasp a larger significance that is implied in the novel which accounts for the growth and decline of the 20th century American nation.

My Role Model-Suhas Gopinath Essay

Bangalore boy who launched his own firm at the young age of 14 years. Gopinath (born November 4, 1986) is the CEO and co-founder of Global Inc. -an up- coming IT company that produces Web sites and software, employs 400 people around the world and become a national icon. The Limca Book of Records – the Indian version of the Guniess Book of Records – lists him as the world’s Youngest CEO. Suhas Gopinath started a software company at the age 14 and since become one of the most remarkable success stories of the Indian IT boom. Now he’s 22 and runs a world-class business with 400 employees. In 2005, an investing firm from Houston, Texas offered him $100 million for majority stake in Global. He refused, â€Å"after several months of discussions, admittedly†. The reason for his negative response: â€Å"Why should I sell my baby? † The transformation During the mid-1990s, the first Internet cafes began opening up in Bangalore, with one going into operation next door to Gopinath’s house. My brother Shreyas took me there. I was fascinated. The Internet changed my life, he says. He spent every spare minute online. He learned himself how to build Web sites. He spent every rupee he had in the internet cafe, says his mother. Gopinath admits, I had been a good student up until then. After I discovered the internet, I was an average student. Before finding cyberspace, he had dreams of becoming a veterinarian. His first project In 1998, when he was 13, Gopinath launched his first website: www. coolhindustan. com. I wanted to provide Indians all over the world with a forum to post public events, tips for eating out and everything else they’re interested in, he recalls. The Web site became popular – including with hackers in Pakistan. They attacked cool Hindustan and replaced the Web site’s logo with â€Å"Cool Pakistan†. That was a terrible experience, Suhas says today. He abandoned the project. By then, talent scouts in Silicon Valley had already heard of Suhas Gopinath and the company â€Å"Network Solutions† invited the young Indian to its headquarters in San Jose, California. It was the first time he had ever boarded a plane and the first time he had been Outside India’s borders. They offered me a job. They also would have paid for my education in the United States, he says. His answer, though, was no, why should I do for another company what I could do for my own? About his company L to R: -Suhas Gopinath, former president Abdul Kalam. Gopinath wasn’t going to wait four years. He cheated: Along with three friends, he registered his company in San Jose. Online, of course, he says. He wanted to name the company â€Å"Global Solutions†, but that name was already taken. He opted for Global. Today, he still regrets that he wasn’t able to start his company in Bangalore. India’s most important politicians know the young man. He was even granted a private conversation with President Abdul Kalam. I told him that the age limit for starting a company has to be removed, Gopinath says. Kalam promised him support, but so far nothing has changed. The law wasn’t the only obstacle, though. Potential customers cancelled their orders when they learned their business partner was barely 14. Many people didn’t take him seriously he remembers. As soon as he began sprouting facial air, he grew moustache, though he has, on the advice of friends, since shaved it off. Ultimately, Gopinath managed to overcome every obstacle. World gradually spread about his company’s abilities and Gopinath hired more and more people and opened up more offices. He became the boss, employer and chief executive – all in mid puberty. Most of his employees are just young: The average age is 21 with the oldest being a ripe old 26 and the youngest 12. Gopinath is unable to give the latter a full time job – that would amount to child labor. But we gave him a computer with internet connection, Gopinath says, Now he works for us sometimes on Web design. 200 Customers the World Over Gopinath’s company is into web-based and software solutions, mobile and e-commerce solutions – besides making web sites for corporates, advertisers and educational institutions. Meanwhile Global has amassed 200 customers across the globe and now has offices in 11 countries with some 65 percentage of company turn over coming from Europe. The young Indians have become particularly good at identifying unfilled market niches. They developed a software product for schools, for example, allowing a teacher to easily enter grades and attendance and enabling parents to check that their children are showing up to class – a kind of electronics class register. The Indian government was thrilled with the idea and recently contracted Global to set up the program in 1,000 schools. Now that he is 21, Gopinath is thinking of transferring the company headquarters to India – even though some 125 people now work for Global in San Jose against only 25 in Bangalore. What would be happen to the employees in the United States? We’II see, Gopinath says. â€Å"The new developments are coming mainly from Bangalore†. Going to university on the side L to R: M. R. Gopinath-Suhas’ father, Shri. M V Rajashekaran-Minister, Suhas Gopinath, Kala Gopinath-Suhas’ mother) Gopinath’s father, M. R Gopinath, once a scientist at the Defense Ministry, now acknowledges that his son made the right choices during the last seven years. They are proud parents, but they still haven’t let him go. â€Å"To us, it’s important that he gets a degree, the father says. â€Å"Education is the most important thing in India†.

Changes in the Business Environment of Shell and Subsequent Strategy

Changes in the Business Environment of Shell and Subsequent Strategy The main objective of this assignment deals with business environmental changes of â€Å"Shell Company† (Petroleum Company) from last 5 years. PESTEL analysis was applied in the following assignment, in order to present Shell Company’s present status in all aspects and the changes that have taken place in the company. Moreover, the various types of strategies formulated were outlined and discussed. Introduction An organization is an entity that provides goods and services to consumers who need or want them and it does not function in isolation. Therefore, it is imperative to identify and understand all the factors within its environment that could potentially affect it. The environment of a business is normally divided into two categories, the micro environment and the macro environment. Below we shall discuss in details what each category means. Micro-environment: Internal factors like suppliers, competitors and employees are volatile and influence transformation of a business process and often it leads to undermining the current balance within the system. Suppliers: A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. www.overstockuniverse.com http://upload.wikimedia.org/wikipedia/commons/thumb/2/23/A_company%27s_supply_chain_%28en%29.png/300px-A_company%27s_supply_chain_%28en%29.png Company should have a social responsibility towards their suppliers, as they transform the natural resources and raw materials into finished goods which are delivered to the end consumers. They also play a vital role during product shortage. They are the combination of all types of business practice and ethics. www.overstockuniverse.com Customers: A  Client, buyer or purchaser, is usually used to refer to a current or potential buyer or user of the  products  of an individual or  organization, called the  supplier,  seller, or  vendor. Slogans for the Customer: â€Å"the customer is king† or â€Å"the customer is god† or â€Å"the customer is always right. www.rajputbrotherhood.com Competitors: Competition  is a  contest  between individuals, groups, nations, etc. for territory, a niche, or a location of resources. Competition arises whenever two or more parties strive for a goal which cannot be shared. Humans compete for  wealth, prestige, and  fame so that they met deep rivalries often arises over the pursuit of. Business is often associated with competition as most companies are in competition with at least one other firm over the same group of customers. Macro-environment: Decision making by managers are influenced by many factors that constitutes the macro environment in a business. The examples for the macro environment are Tax changes, trade barriers, demographic change and government policy changes. http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/page_12.htm The fo llowing factors are: Political factors: Political environment is an unpredictable element which effect specific organizations badly due to instability in government and rules passed by the political parties. Factors like political stability in the country, party in power, ideology of government and foreign policy greatly influence the business in political environment of the country. Example: Indian Government restricted coca-cola sales during late seventies following policy of restricting the growth of multinationals in Indian markets. But coco-cola was allowed after some years under the New Industrial policy of 1991. Under this new policy, government liberalized licensing, imports and exports, inflow of foreign capital and technology on more liberal terms.

Public relations officer interview Essay Example | Topics and Well Written Essays - 1500 words

Public relations officer interview - Essay Example The Richmond Veterans Hospital offers services to over two hundred thousand veterans who dwell in the central and southern parts of North Carolina. Their services are offered in their outpatient clinics that have been located in Emporia, Charlottesville and Fredericksburg. The Hunter Holmes Hospital was actually the first hospital in VA to execute heart transplants on its patients. The Richmond VAMC is also the hospital that offers patients suffering from heart failure with medical care throughout the country. In addition, the hospital offers a variety of services to its patients that range from comprehensive outpatient care to the multifaceted inpatient services like heart, kidney, liver and lung transplantations. The medical facility also provides medical care to patients suffering from traumatic spinal and brain injuries. The hospital has about 415 operating beds and an acute care department, mental health services and nursing home. In addition, a new polytrauma transitional rehab ilitation center was recently opened to assist injured veterans adjust to living normal lives (US Department of Veteran Affairs, 2012). Ms. Edwards, the public relations officer at the Richmond Veterans Hospital plays various roles on behalf of the facility. ... situation with the police officers, determine who and how the family of the deceased should be informed and deliver a statement to the hospital staff and the press. In another instance, an employee who was engaged to another employee fell out with his fiancee and shot his fiancees cousin as they arrived at the facility (the cousin was a veteran who had been receiving cancer treatment and was killed). Ms. Edwards immediately communicated with the police, offered statements to the press and communicated the situation to the hospital’s employees. On the same day that I interviewed Ms. Edwards, the assailant was in court pleading not guilty though she ensured that the employees who had been affected by the incident were okay. The Richmond VAMC hosted the wheelchair Olympics this summer with Ms. Edwards being put in charge of coordinating the event which took a great deal of her time and energy. Prior to the event she resided at the downtown Marriot hotel which was the center for o perations for this event. She was charged with the tasks of directing the events, the staff members, various organizers, participants, medical staff and everyone else who was a part of the event. The public relations officer for the Richmond VAMC was also responsible for arranging the itinerary and making clearances with the hospital’s director when public figures like Michelle Obama visited the facility. According to the WWBT news, the first lady, Michelle Obama’s visit to the Richmond region came less than three months after the president had visited. It was a high profile visit to the state which was considered an important swing state during the coming elections. The news channel reported that at around lunchtime on Wednesday, the country’s first lady would attend a high profile

The brand perception impact of advertising for Starbucks Company Essay - 1

The brand perception impact of advertising for Starbucks Company - Essay Example This essay "The brand perception impact of advertising for Starbucks Company" analyze Starbucks's brand personality. Brand perÃ'•onality iÃ'• an attractive and appealing concept in the marketing of today. Aaker deÃ'•cribed it aÃ'• one of the core dimenÃ'•ionÃ'• of the brand identity and perhapÃ'• aÃ'• the cloÃ'•eÃ'•t variable to the conÃ'•umerÃ'•' deciÃ'•ion making proceÃ'•Ã'• on buying. The perÃ'•onality idea reÃ'•pondÃ'• to the tendency in contemporary Ã'•ociety to value perÃ'•onal relationÃ'•hipÃ'•. It alÃ'•o referÃ'• to the idea that relationÃ'•hipÃ'• are important in Ã'•ocial life. In termÃ'• of MaÃ'•low'Ã'• hierarchy of needÃ'•, it trieÃ'• to lift productÃ'• to higher levelÃ'• of need Ã'•atiÃ'•faction, like belongingneÃ'•Ã'•, love and eÃ'•teem. Brand perÃ'•onalitieÃ'• are created in different wayÃ'• and with different toolÃ'•. The creation alwayÃ'• involveÃ'• active communicationÃ'• on t he Ã'•ide of the firm: the perÃ'•onality haÃ'• to be diÃ'•Ã'•eminated to be alive. Brand equity reÃ'•earch iÃ'• an attempt to put a value on the Ã'•trength of a brand in the market, in the Ã'•ame way that the Ã'•hareÃ'•/Ã'•tockÃ'• put a value on the Ã'•trength of the corporation in the eyeÃ'• of the inveÃ'•torÃ'•. Indeed, brand equity reÃ'•earch haÃ'• Ã'•hown that the two are related – the growth in brand equity correlateÃ'• with the growth in Ã'•tock valueÃ'•, and alÃ'•o Ã'•aleÃ'•, profitÃ'•, price premiumÃ'• and employee Ã'•atiÃ'•faction. The brand equity reÃ'•earch haÃ'• two elementÃ'•: brand profiling – where your brand and itÃ'• competitorÃ'• are profiled againÃ'•t a Ã'•et of indicatorÃ'• and attributeÃ'•. The indicatorÃ'• are uÃ'•ually fixed within the model, but attributeÃ'• may be Ã'•pecific to the brand or itÃ'• category.