Net Promoter Score for Books Build Relationships with Your Readers

Net Promoter Score for Books Build Relationships with Your Readers How To Create Deeper Relationships with Your Readers through Surveys Last updated 2017/07/07At Reedsy, we feel it’s important to let authors know about different startups and tech tools that could make their life easier. Today, we’re happy to welcome a guest post by Chad Keck, founder of Promoter.io, a Net Promoter Score startup that you can use to build your author platform and find your  Ã¢â‚¬Å"insider group†.Do you have an author mailing list? If yes, congratulations, you are among the elite group of authors who understand that the relationships you build with your readers are what’s going to drive most sales in the long run.But let me guess: do you send out emails every week or every month updating your readers on your progress and wonder what they are really thinking? You rarely hear back from them unless you are asking for feedback on a book cover or title, right?Figuring out out ways to engage with your readers is no easy thing, especially if you’re trying to create meaningful, lasting relationships that will guide your writing efforts.If you are like most authors, you might be afraid of asking your readers to take a survey because you have an inner belief that it will drive your readers away. But like most things in life, the best things come to people who won’t let their fears hold them back.So what do you do if you want to try sending a survey, but you have never tried them before?Find out your book's Net Promoter ScoreOf all survey methods, the Net Promoter Score is one of the least assuming and best to start out with. In a book called The Ultimate Question, Fred Reichheld came up with this interesting survey technique which addresses some of the biggest problems of sending surveys.The technique is called Net Promoter Score (NPS), and revolves around one key concept: bringing your surveys down to a single key question: How likely from 0-10 are you to recommend my book to a friend or colleague?Here is exactly what it might look like as an email your readers would receive that an non-fiction author recently sent through Promoter.io:Building a great author platform comes down to one thing: creating the most value possible for your readers. Whenever you want higher engagement with your audience, just keep asking yourself the same thing: â€Å"What’s in it for them?† If you keep raising the stakes and providing true value over and over again, everything else will take care of itself.Have any questions for Chad? Leave them in the comments below!