Marketing Opportunity of Kralogie Germany Essay

Marketing hazard of Kralogie Germany - Essay ExampleAside from expanding its coiffeurs network, the company should consider entering into a contract with its tie-up coiffeurs not to sell other pilus cargon products like Wella and Sebastian.It is also possible for the company to keep its blank space closer to the consumers by allowing the product to be sold in hair salons, hyper- and supermarkets, health and beauty outlets, and passim the different malls in Germany.Also, the price of the product is considered to be very expensive on the part of the consumers. Considering that Wella and Sebastian atomic number 18 very active in selling hair care products, Krastase should make the price of its products competitive.Kralogies product advantage over the other hair care brands is the fact that Kralogie products are known for its ability to tackle hair related problems such as dandruff. This gives the product a medicinal image.Since the majority of its existing customers are females bet ween the age brackets of 35 to 65 and are earning their own in-person income, the company should start using fresh and famous personalities in advertising Kralogie products. Based on several reports, using famous personalities in advertising hair care and other related products could in effect increase the companys annual sales. Since the quality of Kralogie products has been proven effective in treating hair related problems, the company could use sophisticated and good looking individuals with long hair to advertise the medicinal effects of Kralogie.Q3 The recommended selling price for Kralogie products is basically the purchase price for the product incontrovertible a 100% markup. Considering the current competition in the hair care market, do you think it is unflurried possible to apply the same pricing method today? Explain the reasons for your answer.